Surprise, surprise
What do you get when you combine gadget-crazed Japanese and the Apple iPhone? A 350 percent growth in market share, that’s what!

According to AdMob, that was how much the Apple iPhone has grown in Japan, in the year 2009 alone. This came as a surprise to me because the Japanese are known to be very fond and supportive of their own products (think: Japan’s Sony PS3 vs Microsoft’s XBOX360) so for them to fall so madly in love with the iPhone is a rarity. Moreover when the iPhone first appeared on the scene, most naysayers claim that it won’t last very long at the top of the market due to the barrage of attractive smartphones that already existed.

Just earlier on in August 2009, a survey showed that less than half potential Japanese smartphone owners were contented with a mere mobile phone. 22 per cent expressed a desire for a smartphone (most of these probably got the iPhone they wanted!) whereas the rest seem to lean towards a netbook or conventional laptop.

UK and US domination
Elsewhere for the rest of the world, iPhones are still the preferred gadget in the United States. Take a walk in the streets and you will most likely discover that half of all smartphone users are holding on fiercely to their Apple iPhones. However, this amount is considered paltry when you compare it with smartphone users in the UK where 76 percent of all smartphone users swear by their iPhones.

AdMob also predicts that Android will be creating a big impact on the smartphone scene soon after the holidays are over.

The full AdMob report can be viewed here.

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